Institute of Marketing Management (IMM)

Institute of Marketing Management (IMM)


The Institute of Marketing Management (IMM) South Africa is a community for marketing professionals and corporate companies, united together to share thoughts and experiences within the rapidly changing marketing environment. Established in 1960, the IMM is a leading marketing education and training provider in South Africa. The institute offers a range of qualifications, training courses, and events for marketing professionals at all stages of their careers.


The Institute of Marketing Management (IMM)offers a comprehensive range of marketing qualifications and training programs, including:

  • Diploma in Marketing Management: This diploma program provides a comprehensive grounding in marketing principles, practices, and strategies.
  • Graduate Diploma in Marketing Management: This graduate diploma program is designed to enhance the marketing skills and knowledge of experienced professionals.
  • Advanced Diploma in Marketing Management: This program will equip marketing professionals with the strategic thinking and leadership skills required for senior-level positions.

In addition to these diploma and graduate diploma programs, the IMM also offers a range of short courses and workshops on specific marketing topics, such as digital marketing, social media marketing, and brand management.


The Institute of Marketing Management (IMM) offers a variety of scholarships to support the education and professional development of marketing professionals. These scholarships are based on merit, financial need, and specific academic disciplines.


The tuition fees for the IMM programs vary depending on the specific program. However, prices are generally competitive with other marketing education providers in South Africa. For international students, additional costs may include accommodation, health insurance, and travel expenses.

Admission Time

The application deadlines for the IMM programs vary depending on the specific program. However, applications are generally accepted throughout the year.

Admission Requirements

Admission requirements for the IMM’s programs vary depending on the specific program. However, general requirements typically include:

  • A bachelor’s degree from an accredited university with a solid academic record
  • Relevant work experience for some programs
  • Competitive GMAT or GRE scores for some programs
  • Meeting the English language proficiency requirements (TOEFL or IELTS)

Benefits for International Students

International students who pursue marketing qualifications with the IMM enjoy a range of benefits, including:

  • Access to world-class marketing qualifications recognized globally
  • Opportunities to gain a global perspective and expand their professional network
  • A culturally diverse and vibrant learning environment
  • The opportunity to practice marketing in a dynamic and growing economy like South Africa

Varsity Website Address

The official websites of the IMM South Africa are:

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